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      "en" : "PersonasOnto"
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      "en" : "The PersonasOnto is depicts the personas domain along with relating concept and properties. A persona is regarded as a user archetype which can be used to \"help guide decisions about product features, navigation, interactions, and even visual design\" (Goodwin, 2005).\n\nThis ontology wants to address some of the issues regarding this methodology like how personas are reconciled with other information and who is responsible for interpreting and validating them."
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      "en" : "PersonasOnto ontology incorporates concepts and properties used to model personas."
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    },
    "subClasses" : [ "135", "136", "137", "138", "139", "140", "126", "141" ],
    "id" : "125"
  }, {
    "iri" : "http://www.w3.org/2001/XMLSchema#string",
    "baseIri" : "http://www.w3.org/2001/XMLSchema",
    "id" : "130",
    "label" : {
      "IRI-based" : "string"
    }
  }, {
    "iri" : "http://www.w3.org/2000/01/rdf-schema#Literal",
    "baseIri" : "http://www.w3.org/2000/01/rdf-schema",
    "id" : "142",
    "label" : {
      "IRI-based" : "Literal",
      "undefined" : "Literal"
    }
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#HearingImpairment",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "Conditions in which persons are fully or partially unable to detect or perceive at least some frequencies of sound."
    },
    "label" : {
      "IRI-based" : "HearingImpairment"
    },
    "id" : "1",
    "superClasses" : [ "83" ]
  }, {
    "iri" : "http://www.w3.org/2000/01/rdf-schema#Literal",
    "baseIri" : "http://www.w3.org/2000/01/rdf-schema",
    "id" : "143",
    "label" : {
      "IRI-based" : "Literal",
      "undefined" : "Literal"
    }
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#AffectiveState",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "The affective state of a person at a certain moment and in a certain Context."
    },
    "label" : {
      "IRI-based" : "AffectiveState"
    },
    "subClasses" : [ "144", "145", "146" ],
    "id" : "71"
  }, {
    "iri" : "http://www.w3.org/2001/XMLSchema#positiveInteger",
    "baseIri" : "http://www.w3.org/2001/XMLSchema",
    "id" : "147",
    "label" : {
      "IRI-based" : "positiveInteger"
    }
  }, {
    "instances" : 0,
    "union" : [ "125", "148" ],
    "attributes" : [ "anonymous", "union" ],
    "id" : "86"
  }, {
    "iri" : "http://www.w3.org/2001/XMLSchema#string",
    "baseIri" : "http://www.w3.org/2001/XMLSchema",
    "id" : "87",
    "label" : {
      "IRI-based" : "string"
    }
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#Place",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "The appropriate Place which describes the Context. "
    },
    "label" : {
      "IRI-based" : "Place"
    },
    "comment" : {
      "undefined" : "A Context might only be described by a certain Place."
    },
    "id" : "148",
    "superClasses" : [ "45" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#NGO",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "A Non-Governamental Organization."
    },
    "label" : {
      "IRI-based" : "NGO"
    },
    "id" : "139",
    "superClasses" : [ "125" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#Feeling",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "Feelings relate more to a property associated to and object or being, than to a person’s state of mind."
    },
    "label" : {
      "IRI-based" : "Feeling"
    },
    "id" : "146",
    "superClasses" : [ "71" ]
  }, {
    "iri" : "http://www.w3.org/2001/XMLSchema#dateTime",
    "baseIri" : "http://www.w3.org/2001/XMLSchema",
    "id" : "155",
    "label" : {
      "IRI-based" : "dateTime"
    }
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#Intangible",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "A context might be described by an Intangible enviroment (Operating System, Application etc. -- virtual world)."
    },
    "label" : {
      "IRI-based" : "Intangible"
    },
    "id" : "156",
    "superClasses" : [ "45" ]
  }, {
    "iri" : "http://www.w3.org/2000/01/rdf-schema#Literal",
    "baseIri" : "http://www.w3.org/2000/01/rdf-schema",
    "id" : "157",
    "label" : {
      "IRI-based" : "Literal",
      "undefined" : "Literal"
    }
  }, {
    "iri" : "http://www.w3.org/2000/01/rdf-schema#Literal",
    "baseIri" : "http://www.w3.org/2000/01/rdf-schema",
    "id" : "153",
    "label" : {
      "IRI-based" : "Literal",
      "undefined" : "Literal"
    }
  }, {
    "iri" : "http://www.w3.org/2001/XMLSchema#string",
    "baseIri" : "http://www.w3.org/2001/XMLSchema",
    "id" : "113",
    "label" : {
      "IRI-based" : "string"
    }
  }, {
    "instances" : 0,
    "union" : [ "54", "27" ],
    "attributes" : [ "anonymous", "union" ],
    "id" : "158"
  }, {
    "instances" : 0,
    "union" : [ "9", "25", "46" ],
    "attributes" : [ "anonymous", "union" ],
    "id" : "128"
  }, {
    "instances" : 0,
    "union" : [ "88", "156" ],
    "attributes" : [ "anonymous", "union" ],
    "id" : "161"
  }, {
    "instances" : 0,
    "union" : [ "164", "148" ],
    "attributes" : [ "anonymous", "union" ],
    "id" : "163"
  }, {
    "instances" : 0,
    "union" : [ "25", "46" ],
    "attributes" : [ "anonymous", "union" ],
    "id" : "165"
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#BusinessGoals",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "Business goals represent the goals of the organization the persons works for."
    },
    "label" : {
      "IRI-based" : "BusinessGoals"
    },
    "id" : "18",
    "superClasses" : [ "30" ]
  }, {
    "instances" : 0,
    "union" : [ "54", "41", "46" ],
    "attributes" : [ "anonymous", "union" ],
    "id" : "166"
  }, {
    "iri" : "http://www.w3.org/2001/XMLSchema#float",
    "baseIri" : "http://www.w3.org/2001/XMLSchema",
    "id" : "167",
    "label" : {
      "IRI-based" : "float"
    }
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#Context",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "The Context in which a scenario takes place."
    },
    "label" : {
      "IRI-based" : "Context"
    },
    "subClasses" : [ "88", "164", "156", "148" ],
    "id" : "45"
  }, {
    "instances" : 0,
    "union" : [ "71", "70" ],
    "attributes" : [ "anonymous", "union" ],
    "id" : "170"
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#Image",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "An image, which might be used to describe a product or person."
    },
    "label" : {
      "IRI-based" : "Image"
    },
    "id" : "37",
    "superClasses" : [ "9" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#Mood",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "Are not directed at any object in particular and are experienced as more diffuse, global, and general state."
    },
    "label" : {
      "IRI-based" : "Mood"
    },
    "id" : "144",
    "superClasses" : [ "71" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#VisualImpairment",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "Visual impairment refers to vision loss to such a degree as a person needs an additional support to get through its surroundings."
    },
    "label" : {
      "IRI-based" : "VisualImpairment"
    },
    "id" : "4",
    "superClasses" : [ "83" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#ServedType",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "Do not directly use the product you are designing but they are somehow affected by the system."
    },
    "label" : {
      "IRI-based" : "ServedType"
    },
    "id" : "60",
    "superClasses" : [ "24" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#CustomerType",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "Are not the end user but the customer of the product, but might be the person making, buying decisions."
    },
    "label" : {
      "IRI-based" : "CustomerType"
    },
    "id" : "190",
    "superClasses" : [ "24" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#Person",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "A person represents an individual, most likely a human."
    },
    "label" : {
      "IRI-based" : "Person"
    },
    "subClasses" : [ "21", "54" ],
    "id" : "27"
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#EducationalOrganization",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "An educational organization. "
    },
    "label" : {
      "IRI-based" : "EducationalOrganization"
    },
    "id" : "136",
    "superClasses" : [ "125" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#SportsTeam",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "A sports team (football, basketball, bowling etc.)."
    },
    "label" : {
      "IRI-based" : "SportsTeam"
    },
    "id" : "137",
    "superClasses" : [ "125" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#Time",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "The appropriate Time which describes the Context. "
    },
    "label" : {
      "IRI-based" : "Time"
    },
    "comment" : {
      "undefined" : "A Context might only be described at a certain Time."
    },
    "id" : "164",
    "superClasses" : [ "45" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#PersonaType",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "Each Persona is classified by a PersonaType and a Person might fit into several PersonaTypes."
    },
    "label" : {
      "IRI-based" : "PersonaType"
    },
    "subClasses" : [ "190", "62", "60", "23", "79", "81" ],
    "id" : "24",
    "superClasses" : [ "21" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#NonInteractiveTask",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "NonInteractiveTask could be a machine response to that action."
    },
    "label" : {
      "IRI-based" : "NonInteractiveTask"
    },
    "id" : "132",
    "superClasses" : [ "41" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#MentalEmotionalDisorder",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "Any mental disorder/illness described as a psychological or behavioral pattern associated with distress or disability that occurs in an person."
    },
    "label" : {
      "IRI-based" : "MentalEmotionalDisorder"
    },
    "id" : "7",
    "superClasses" : [ "83" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#Disability",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "A person’s disabilities mental and/or physical."
    },
    "label" : {
      "IRI-based" : "Disability"
    },
    "subClasses" : [ "2", "4", "1", "7", "6", "49", "33" ],
    "id" : "83"
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#IntellectualImpairment",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "This type of impairment ranges from mental retardation to cognitive deficits too mild or too specific."
    },
    "label" : {
      "IRI-based" : "IntellectualImpairment"
    },
    "id" : "6",
    "superClasses" : [ "83" ]
  }, {
    "iri" : "http://www.w3.org/2002/07/owl#Thing",
    "baseIri" : "http://owl2vowl.de",
    "id" : "97",
    "label" : {
      "undefined" : "Thing"
    }
  }, {
    "iri" : "http://www.w3.org/2002/07/owl#Thing",
    "baseIri" : "http://owl2vowl.de",
    "id" : "116",
    "label" : {
      "undefined" : "Thing"
    }
  }, {
    "iri" : "http://www.w3.org/2002/07/owl#Thing",
    "baseIri" : "http://owl2vowl.de",
    "id" : "151",
    "label" : {
      "undefined" : "Thing"
    }
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#GovermentOrganization",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "A governmental organization or agency. "
    },
    "label" : {
      "IRI-based" : "GovermentOrganization"
    },
    "id" : "138",
    "superClasses" : [ "125" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#ExperienceGoals",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "Experience goals are simple, universal, and personal."
    },
    "label" : {
      "IRI-based" : "ExperienceGoals"
    },
    "id" : "98",
    "superClasses" : [ "30" ]
  }, {
    "iri" : "http://www.w3.org/2002/07/owl#Thing",
    "baseIri" : "http://owl2vowl.de",
    "id" : "17",
    "label" : {
      "undefined" : "Thing"
    }
  }, {
    "iri" : "http://www.w3.org/2002/07/owl#Thing",
    "baseIri" : "http://owl2vowl.de",
    "id" : "36",
    "label" : {
      "undefined" : "Thing"
    }
  }, {
    "iri" : "http://www.w3.org/2002/07/owl#Thing",
    "baseIri" : "http://owl2vowl.de",
    "id" : "57",
    "label" : {
      "undefined" : "Thing"
    }
  }, {
    "iri" : "http://www.w3.org/2002/07/owl#Thing",
    "baseIri" : "http://owl2vowl.de",
    "id" : "221",
    "label" : {
      "undefined" : "Thing"
    }
  }, {
    "iri" : "http://www.w3.org/2002/07/owl#Thing",
    "baseIri" : "http://owl2vowl.de",
    "id" : "73",
    "label" : {
      "undefined" : "Thing"
    }
  }, {
    "iri" : "http://www.w3.org/2002/07/owl#Thing",
    "baseIri" : "http://owl2vowl.de",
    "id" : "93",
    "label" : {
      "undefined" : "Thing"
    }
  }, {
    "iri" : "http://www.w3.org/2002/07/owl#Thing",
    "baseIri" : "http://owl2vowl.de",
    "id" : "252",
    "label" : {
      "undefined" : "Thing"
    }
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#InteractiveTask",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "InteractiveTask could be certain action performed by a person (not too often by a machine)."
    },
    "label" : {
      "IRI-based" : "InteractiveTask"
    },
    "id" : "133",
    "superClasses" : [ "41" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#SmallBusiness",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "A particular small business like a local shop or market (usually under 5 employees)."
    },
    "label" : {
      "IRI-based" : "SmallBusiness"
    },
    "id" : "140",
    "superClasses" : [ "125" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#SomatosensoryImpairment",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "Insensitivity to stimuli such as touch, heat, cold, and pain."
    },
    "label" : {
      "IRI-based" : "SomatosensoryImpairment"
    },
    "id" : "2",
    "superClasses" : [ "83" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#GustatoryImpairment",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "Impairment of the sense of smell and taste."
    },
    "label" : {
      "IRI-based" : "GustatoryImpairment"
    },
    "id" : "49",
    "superClasses" : [ "83" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#Group",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "Any kind of (small or large) group a person might be part of (book club)."
    },
    "label" : {
      "IRI-based" : "Group"
    },
    "id" : "135",
    "superClasses" : [ "125" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#Persona",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "As a subclass of Person, the Persona class could be regarded of being a separate identity of a person, although it has the same usage."
    },
    "label" : {
      "IRI-based" : "Persona"
    },
    "subClasses" : [ "24" ],
    "id" : "21",
    "superClasses" : [ "27" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#Corporation",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "A business corporation. "
    },
    "label" : {
      "IRI-based" : "Corporation"
    },
    "id" : "141",
    "superClasses" : [ "125" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#Personality",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "The MyersBriggs personality of a person."
    },
    "label" : {
      "IRI-based" : "Personality"
    },
    "id" : "70"
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#SecondaryType",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "The secondary persona's goals and needs can mostly be met by focusing on the primary persona. Still, there are a few goals specific to them that are not a priority for the primary persona."
    },
    "label" : {
      "IRI-based" : "SecondaryType"
    },
    "id" : "62",
    "superClasses" : [ "24" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#Emotion",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "Emotion encompasses physiological, affective, behavioral, andcognitive components."
    },
    "label" : {
      "IRI-based" : "Emotion"
    },
    "id" : "145",
    "superClasses" : [ "71" ]
  }, {
    "iri" : "http://blankdots.com/open/personasonto.owl#NegativeType",
    "baseIri" : "http://blankdots.com/open/personasonto.owl",
    "instances" : 0,
    "description" : {
      "undefined" : "Are used to remind and communicate, who is NOT the target of the design."
    },
    "label" : {
      "IRI-based" : "NegativeType"
    },
    "id" : "81",
    "superClasses" : [ "24" ]
  } ],
  "property" : [ {
    "id" : "0",
    "type" : "owl:disjointWith"
  }, {
    "id" : "3",
    "type" : "owl:disjointWith"
  }, {
    "id" : "5",
    "type" : "owl:disjointWith"
  }, {
    "id" : "10",
    "type" : "owl:disjointWith"
  }, {
    "id" : "11",
    "type" : "owl:disjointWith"
  }, {
    "id" : "12",
    "type" : "owl:disjointWith"
  }, {
    "id" : "14",
    "type" : "owl:disjointWith"
  }, {
    "id" : "15",
    "type" : "owl:disjointWith"
  }, {
    "id" : "16",
    "type" : "owl:objectProperty"
  }, {
    "id" : "20",
    "type" : "owl:datatypeProperty"
  }, {
    "id" : "26",
    "type" : "owl:objectProperty"
  }, {
    "id" : "28",
    "type" : "owl:disjointWith"
  }, {
    "id" : "31",
    "type" : "owl:disjointWith"
  }, {
    "id" : "32",
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      "IRI-based" : "maxWeight"
    },
    "domain" : "21",
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      "undefined" : "A person might have been awarded with some sort of distinction (depicted usually by a trophy or document)."
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      "IRI-based" : "hasAward"
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    "attributes" : [ "anonymous", "object" ],
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    "range" : "126",
    "domain" : "140",
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    "range" : "139",
    "domain" : "135",
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    "range" : "126",
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      "undefined" : "Reflects the technical level of a person."
    },
    "label" : {
      "IRI-based" : "technicalLevel"
    },
    "domain" : "27",
    "comment" : {
      "undefined" : "If a person has technical or programming skills it's relevant."
    },
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}